Keep an eye on the direction of Chinese tourists

Currently, Chinese tourists are very important to Thailand's tourism sector. Krungthai COMPASS has analyzed the trend of Chinese people traveling abroad in the next 10 years and estimated that it will increase by an average of 6.9% per year, in line with the purchasing power of the Chinese that will continue to increase.

If Thailand can still maintain the proportion of Chinese tourists at around 7% of all Chinese traveling abroad, it will allow Chinese tourists in Thailand to grow by around 7.0% per year until reaching 23 million people in 2030.

Krungthai COMPASS recommends that entrepreneurs do more marketing in China via Chinese social media, as the future trend of Chinese tourism will be independent travel (FITs), which heavily relies on finding information via social media, such as Wechat, Weibo, Tiktok, Dianping, Xiaohongshu, etc.