China's total night travel spending is forecast to reach 1.91 trillion yuan in 2024

On Nov 27, the 2024 China Night Economic Research Results Release Event was held in Shenzhen, Guangdong province. With the theme of "Urban Operation · Future Formats", the event was co-sponsored by China Tourism Academy (Data Center of the Ministry of Culture and Tourism) and Shenzhen Futian District People's Government.

At the event site, China Tourism Academy (Data Center of the Ministry of Culture and Tourism) released the 2024 China Night Economic Development Report (referred to as the Report). The report pointed out that the total spending on domestic night tourism in 2024 is forecast to reach 1.91 trillion yuan, an increase of 21.7% over last year, and the size of the night economic market and night consumption period continue to rise. Futian Night Economic Development Report was released at the same time.

The Futian Night Economic Observation Station, established by the China Tourism Academy (data center of the Ministry of Culture and Tourism) and Futian District after consultation, was also unveiled at the event. The observatory will focus on carrying out case studies, data monitoring and research analysis in the field of night tourism and night economy, and explore and release new directions and new models for the international development of Shenzhen Futian's night economy.

The night economy research group of China Tourism Academy also released the 2024 night economic optimal urban areas (15) and 2024 night tourism optimal projects (15). In the special discussion session, industry experts and scholars conducted special discussions around "night economy and urban operation", "night economy and future formats" and "high-quality development of night tourism", and offered suggestions for the development of the national night economy. The activity also set up Foton investment and business environment promotion, enterprise on-site docking, enterprise free negotiation and other investment promotion links, in order to promote the high-quality development of urban tourism.

Resource: 中国文化报