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Chinese and Thai institutions set up a "Thai National Pavilion" online to help Thai agricultural products enter China


The signing ceremony. Photo by Feng Haohang

On the 15th local time, Thailand's Ministry of Agriculture and Cooperatives, Thailand's agricultural marketing agency and Shanghai THAI Huixuan Technology Co., Ltd. signed a contract to jointly set up the "THAI MALL" online mall on the Chinese e-commerce platform to promote Thai agricultural products to the Chinese market.


Ms. Anon Nath, Secretary of the Ministry of Agriculture and Cooperatives of Thailand, said that Thailand attaches great importance to the export of agricultural products, especially the export of Thai fruits has become a major force to promote the development of the national economy, and continues to bring income to Thai farmers.

According to reports, Thai fruit is known as one of the best fruits in the world due to its quality, and the demand in the global market continues to increase, especially in the Chinese market. From January to October 2024, Thailand's exports of durian, mangosteen and longan to China reached 1.25 million tons, worth more than 130 billion baht (about 27.6 billion yuan).


Panitan, director of the THAI Agricultural Marketing Agency, said that the online MALL will serve as a trading center for Thai agricultural products and food products, directly delivering products to Chinese consumers. The short-term goal is to open no less than 10 stores of Thai brands in the online mall by September 2025.


Chen Zhifa, chairman of Shanghai Taihuixuan Technology Co., LTD., said Chinese consumers have long recognized Thai agricultural products, especially Thai food and fruits. This cooperation will promote more high-quality Thai products to be transported to China, so that Chinese consumers can enjoy the original Thai products.


Resource: 中国新闻网


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