Chinese National Holiday Golden Week: A World Without Chinese Tourists
Chinese National Day is considered the annual Golden Week holiday for Chinese people, which falls on October 1-7 of each year, which is considered the founding day of the People's Republic of China. It is a time of celebration for Chinese people to travel, travel, and relax, and Thailand is one of the top destinations, as well as in Europe, the United States, and many countries around the world.
But with the impact of the new COVID-19 outbreak, it is still spreading around the world and importantly, the epidemic has returned again, especially in many countries in Europe and in the United States, which have become the countries with the highest number of infections in the world.
Let's take a look at some interesting facts about why there were no Chinese tourists during this year's Chinese long holiday, and how it affected the economy and tourism sectors of many countries overall.
Chinese tourists stop traveling around the world due to the impact of COVID-19
According to data released by covid.cdc.gov, the United States is facing a severe outbreak, with a total of 7.43 million cases.
So it is no wonder that this year's Golden Week holiday in China is very different from previous years. Usually, during the previous Chinese holidays, many Chinese tourists choose to travel abroad during this long holiday.
In addition, the average number of Chinese outbound tourists exceeded 7 million during the 7-day Golden Week holiday last year. However, due to the COVID-19 outbreak in many countries around the world this year, especially in the United States and Europe, people who plan to travel abroad at this time have to face a big risk and have to be quarantined for 14 days.
Therefore, this is the main reason why no one chooses to travel abroad for tourism.
China profits from Golden Week, Chinese return to domestic tourism
China is benefiting from the "Golden Week" holiday from October 1 to 7, and its tourism industry is starting to recover.
Chinese people's travel behavior and values are changing. As more and more people choose short-distance tours and tours within China, many tourist attractions have prepared to welcome more tourists.
For example, the Yellow Crane Tower (Huanghelou) in Wuhan and the Palace Museum in Beijing are top tourist attractions. In order to restore the economy, many tourist attractions across the country have opened free or discounted admission, and the government has issued consumer vouchers and travel vouchers to help the tourism industry recover quickly, making scenic spots crowded and providing unprecedented opportunities.
Therefore, it is undeniable that Chinese tourists have become the backbone of the tourism industry in many countries and occupy a large proportion of the tourism market. In Japan, the purchasing power of Chinese tourists is very impressive. Some Japanese experts have pointed out that Chinese tourists help Japan's economy, which is currently sluggish.
However, the impact of the COVID-19 pandemic has had a profound effect, with the number of Chinese tourists visiting Japan falling sharply this year, and this has impacted major brands targeting Chinese tourists.
There is an example of the famous brand of Matsumoto Kiyoshi, a famous Japanese cosmetic store, whose profits dropped by 40%, forcing them to close more than 50 branches. This is similar to the situation in Thailand, such as the Naraya brand, which has a large customer base in China, which also had to close branches recently.
Chinese tourists disappear from overseas markets
In addition to Japan, Thailand has also been affected by the loss of Chinese tourists. In the past, Thailand and many cities in Thailand were considered one of the top destinations visited by Chinese tourists and tourists from many countries around the world, such as Bangkok, Pattaya, Chiang Mai, Krabi, Phuket, etc.
And not only the hotel business, tourist attractions, restaurants, but also the service sector, cruise ship business, have been affected and have been severely sluggish. In fact, it is not just in Asia, but countries around the world that earn income from tourism and service sectors have been affected by the COVID-19 pandemic.
Therefore, the disappearance of Chinese tourists, who are considered “big customers with high purchasing power,” has caused countries to face unprecedented difficulties. And most recently, this year’s Golden Week holiday is no longer like previous years, when the whole world is missing Chinese tourists who are not only in large numbers, but also have high purchasing power.
Many foreign media said that this year's Golden Week will be an important benchmark for testing China's economy. Although the number of people traveling this year has dropped by 20% compared to last year, compared with other countries that are still struggling to control the spread of COVID-19, China's economy is growing and people's lives are returning to normal.
So perhaps China will become the only country in the world that successfully developed and restored its economy in 2020 after the COVID-19 crisis passed.
Source of COVID-19 patient data
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