Danish companies are optimistic about the Chinese market

Xinhua News Agency, Copenhagen, January 14 (Reporter Zhang Yuliang) The promotion of the 8th China International Import Expo was held in Copenhagen, capital of Denmark, on the 14th. The participants expressed their expectations for the opportunities in the Chinese market and hoped to use the Expo to enhance the visibility and influence of Danish brands and products in China.

Ning Feng, president of the National Convention and Exhibition Center (Shanghai), the organizer of the promotion, said that China has implemented a 30-day visa-free policy for Danish citizens, and Danish entrepreneurs are only "one plane ticket away" from the Chinese market, and he invited more Danish enterprises to enter the Chinese market, make full use of the Expo platform, and share development opportunities.

"The CIIE has developed into an important global trade event, demonstrating China's commitment to promoting global trade partnerships." Said Ole Hammer, Danish government and public affairs director of the LEGO Group, a well-known Danish toymaker.

Hammer said that the LEGO Group has actively participated in previous CIIE and has never been absent. Over the past seven years, Lego has received more than 200,000 visitors at the Expo. Through the Expo stage, Lego has significantly expanded its toy retail business in the Chinese market, "The Expo... It has greatly increased the popularity of the LEGO brand in the Chinese market."

Bent Mortensen, founder of Inuit Seal Oil Company based in Greenland, an autonomous territory of Denmark, told reporters that the Expo has an important role in helping small and medium-sized enterprises to enter the Chinese market. "We are looking for partners to explore the huge opportunities in the Chinese market, and the CIIE provides us with a good platform."

The Federation of Danish Industry has been responsible for organizing the participation of Danish companies at the CIIE. Peter Tagerson, head of geopolitical affairs at the agency, said the enthusiasm of Danish companies to participate in the exhibition was very high, especially agricultural and food companies. "For the 8th CIIE, we hope to expand the scale of the Danish National Pavilion to accommodate more exhibitors."

Hans Henrik Pontoppidan, secretary general of the Denmark-China Business Association, said that Denmark is far more dependent on foreign trade than many countries, and platforms like the CIIE are crucial for Danish companies, "The CIIE provides opportunities for new Danish companies to enter the Chinese market."

Yang Junping, counselor of the Chinese Embassy in Denmark, said that Danish enterprises are welcome to introduce more characteristic products, advanced technologies and quality services to the Chinese and global markets through the CIIE.

Resource: 环球时报