Douyin E-commerce released a list of pets hot items, and sales of pet New Year's Eve dinner increased by 28 times year-on-year

Recently, the annual "Beijing Pet Exhibition" has come to a successful end, and pet consumption on the Douyin e-commerce platform has also shown a booming trend. On March 10, Douyin e-commerce released the "Cute pets" list, showing the trend of the platform in terms of pet content and consumption preferences in the past year.

In the whole year of 2024, the number of pet businesses that opened live broadcasts on Douyin e-commerce increased by 71% year-on-year, and the number of live broadcasts of mobile marketing reached nearly 10 million, an increase of 86% year-on-year. Live broadcast also led to the sales growth of pet goods in the shelf, the past year, pet-related goods shelf GMV increased by 78%, search GMV increased by 99%.

Good content has become an important driver of pet consumption growth. From cute pet daily, to professional pet knowledge popularization, all kinds of cute pet content continue to emerge, fully satisfying users' curiosity and love for pets. Live broadcast and short video content such as pet live broadcast, cattery live broadcast, pet runway show, health science popularization are well loved by users, driving the turnover to increase by 67% and 49% respectively.

Among pet consumers, Guangdong people rank first. Generation Z and middle-aged people are the main force of pet raising and consumption. Generation Z shows strong purchasing power in pet consumption with its unique consumption concept and love for pets. Relatively speaking, the middle-aged group has stronger economic strength, but also pay more attention to the quality of life of pets, and are willing to invest more in pets. People's love for pets is not only reflected in daily life, but also reflected in special days. More than 120,000 pets received birthday presents in the past year. During the Spring Festival, sales of pet "New Year's Eve dinner" increased 28 times year-on-year, and sales of New Year's New clothes increased 5 times year-on-year.

The relevant person in charge of Douyin e-commerce said that the pet economy is no longer a niche market. Over the past year, the platform has performed well at different levels of content and merchants. In the future, the platform will continue to innovate, join hands with many high-quality pet businesses, and help the pet consumer market maintain a good development trend.

Resource：中国经济网