Industrial belt manufacturing industry towards the "quality era" Tao factory led the introduction of industrial belt quality standards

On January 9, the seminar "Building a benign and sustainable e-commerce Ecology" co-sponsored by the Grassroots Social Governance Research Center of the School of Social Sciences of Tsinghua University and Tao Factory was held in Yiwu, Zhejiang Province. Experts from Yiwu Market Development Commission, China International E-commerce Center of the Ministry of Commerce, Peking University, Zhejiang University, Research Institute of the Ministry of Commerce, Xi 'an Jiaotong University and other universities and think tanks participated in the theme discussion.

At the seminar, He Xiaobin, the leader of the research group and the director of the Grassroots Social Governance Research Center of the School of Social Sciences of Tsinghua University, released the project report of "Tao Factory" "semi-managed + industrial belt model and its economic and social value Research". This paper introduces in detail the innovation mechanism, core competence, multiple value to different types of merchants and the role played in building a benign e-commerce ecosystem of Tao Factory "semi-hosting + industrial belt" model.

The report pointed out that according to the 2023 China Industrial belt development report, China currently has about 280 industrial belts, these light industrial belts cluster involving food, leather, ceramics, home appliances, daily chemicals and other 35 industries, most of these industries are rooted in the county, become an important pillar industry of county development.

However, in the process of development and expansion of industrial belt, there are some problems that the competition process is out of control, and the price is the most prominent problem. With the worsening of price internal volume, the phenomenon of bad money driving out good money gradually appears in the industry, high-quality merchants cannot survive, and low-quality merchants continue to "compete" prices.

During the "Double 11" period in 2024, the industrial e-commerce platform Tao Factory jointly with the top 100 brands and third-party testing institutions officially launched the "Tao Factory Industrial belt (National product strict selection) quality Standard", which launched specific unified quality specifications and standards for 25 livelihood needs and food safety categories such as wok, bed four-piece sets, hot pot bottom materials, pet staple foods.

At the end of December of the same year, centering on the high-quality development of the industrial belt, Tao Factory continued to launch the "domestic goods strict selection" strategic plan, and expanded the second batch of categories that define quality requirements. So far, a total of 150 categories and more than 10,000 products have a unified definition of the quality requirements of the industrial belt.

Tao factory industrial belt and business development director Zhang Peng introduced at the meeting, for the industrial belt supply to do the definition of quality requirements, Tao factory combined more than 300 million consumers are most concerned about the dimensions of consumer goods, high quality potential risk categories and consumer word-of-mouth evaluation and other dimensions. The professional project team led by the quality and safety management team jointly developed the quality requirements of the three testing institutions of Shenzhen Testing Institute, China Test and China Inspection.

The research group of Qinghua University believes that the formulation of standards can lead the general development status of the "low quality and low price" of the industrial belt manufacturing industry back to the path of high-quality, healthy and sustainable development, and form a positive cycle of "high standard production, good commodity sales, good business growth" at both ends of the supply and demand, which will contribute to the high-quality development of China's manufacturing industrial belt in the long run.

Resource: 光明网