Musang King Durian Fruit unveiled at “Malaysian Food Culture Week”

Malaysian Ambassador to China Norman, who attended the launch ceremony, said in an interview with People's Daily Online that the highlight of this "Malaysian Food Culture Week" was the first time Malaysian durian fruits arrived in China, previously Malaysian durians were only exported to China in the form of whole frozen or cooked products.

Norman hopes to introduce more Malaysian packaged food and agri-food products to the Chinese market through this event, and create more showcase opportunities for Malaysian products such as palm oil products. He said the cooperation with local supermarkets in China would allow Chinese consumers to buy products from Malaysia more easily and quickly.

Norman said China has been Malaysia's largest trading partner since 2009, accounting for about 17.1% of the country's total trade.

"China is Malaysia's second largest agricultural market. In 2023, Malaysia's agricultural exports to China reached 20 billion ringgit ($4.36 billion), a strong performance compared to the previous year."

It is reported that the 10-day "Malaysian Food and Culture Week", organized by the Agriculture Section of the Malaysian Embassy in China, is one of the series of activities to celebrate the 50th anniversary of the establishment of diplomatic relations between China and Malaysia, and will highlight Malaysia's representative products such as Musang King and black spine durian, durian ice cream and Ipoh Old Street Field white coffee. In addition, some special cooking seasonings such as curry chicken, curry laksa, Tom Yam Gong, as well as various Malaysian specialty snacks and drinks will also be on display at the event.

Resource: 人民网