Popular app Xiaohongshu removed from Chinese App Store
Popular App Xiaohongshu Removed from Chinese App Store Over Content Controversy
This has become a hot topic in China’s e-commerce and social media world, as one of the most popular apps , “Xiaohongshu”, was removed from China’s App Store last week. Even with Jack Ma’s Alibaba as the backer, it didn’t help matters.
The problem that occurred could be considered an important lesson for e-commerce and social media websites about managing content within the platform.
As for why it was removed from the Android app store in China earlier this August, Jingdaily reported on the matter that the main problem was due to complaints about unreliable content and the creation of a large number of content that could deceive consumers.
In recent years, Xiaohongshu has become a popular product review and e-commerce platform for women, especially in the skincare, health and beauty categories. However, due to problems with declining credibility, fraud, and exaggerated marketing and product reviews, as well as a large amount of 18+ content, the platform has been removed from the download page.
This problem is not a small matter. In the past, there has been heavy criticism of the reliability of the content on the platform. This is a matter that the Chinese Ministry of Information Technology attaches great importance to because the criticisms are related to products in the skincare, medicine, food, and snack groups, all of which are related to the lives of consumers.
A common complaint is that products reviewed on the app are being exaggerated or fake, with over 480,000 articles about health products being removed from the app in the past week.
It is also reported that not only Xiaohongshu is being heavily organized, but also on WeChat.
On this issue, it was reported that the executives of Xiaohongshu have come out to show their solutions because this incident has a great impact. By mid-2019, it is estimated that more than 500 content creator accounts will be removed from the application. On average, about 4,000 posts are deleted per day. But it seems that it is still not enough.
In addition, many users also attacked the issue that Xiaohongshu's space has become a source of fake advertisements, with more than 70% of them falling under this category. If the platform cannot restore trust to users soon, it risks losing a large number of good users.
Currently, Xiaohongshu is targeting Gen Z who want quality products and unique products and have high purchasing power.
However, after Alibaba's $300 million investment since mid-2018, the platform was heavily attacked and removed from the App Store, which is definitely not good for Alibaba's investment and will lead to a major content regulation.
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