Promote consumer e-commerce to show greater achievements

Bring trendy shopping experience

Just open an e-commerce APP and search for "peach cat", and a series of cultural and creative products such as dolls, pillows, night lights and desk calendars are available. Not only is the price reasonable, many merchants also offer free shipping service. It is much more efficient than going directly to the store to find relevant products.

The trendy shopping experience has made e-commerce an important consumption growth point.

According to Yu Jianxun, director of the Department of Trade and Foreign Economy of the National Bureau of Statistics, online retail sales in 2024 increased by 7.2% over the previous year; Among them, the online retail sales of physical goods increased by 6.5%, which was 3 percentage points faster than the total retail sales of consumer goods. In the online retail sales of physical goods, food and use goods increased by 16% and 6.3%, respectively.

In the face of growing enthusiasm for online consumption, e-commerce platforms are also constantly launching new initiatives. On February 20, Tmall's support measures for new merchants "Blue Star Plan 2025" were comprehensively upgraded, and support incentives were "tailored" according to different types of new businesses. For example, to provide entry-level businesses with small docking, practical operation training, and gift promotion traffic coupons; For advanced merchants, Tmall will cooperate with Taobao Alliance, Daren Live, Taobao search and other fields to form an incubation incentive mechanism. "In 2024, the number of new merchants on Tmall increased by 83% year on year." The relevant person in charge of Tmall said.

Better release consumption potential

Since the beginning of this year, driven by policies and activities such as replacing old appliances with new ones and the "2025 National Online New Year Goods Festival", e-commerce has become more eye-catching.

"During the Spring Festival holiday, sales of fat shedding machines and stepping machines increased by 98.3% and 93.8%, and sales of organic condiments and organic milk increased by 81.5% and 44.4%." Ministry of Commerce spokesman He Yongqian said that according to the monitoring of key e-commerce platforms by business big data, during the "2025 National Online New Year Goods Festival", the national average daily online retail sales increased by 6.2% year-on-year, achieving a good start to online consumption in 2025.

In addition to the common online shopping platforms, new models and new formats of e-commerce such as instant e-commerce and live e-commerce are also rapidly attracting the attention of consumers.

Resource: 人民日报海外版