Southeast Asian durian bird's nest coffee is popular in the north of China, Merchants compete for the Chinese market.

"To get to know Malaysia, start with the Musang King Durian." At the China-Asean Expo (hereinafter referred to as the East Expo) held in Nanning, Guangxi, a durian-based product booth posted a striking advertisement. Processed products such as Musang King pulp and durian ice cream at multiple booths attracted a large number of people to taste and consult.

Malaysia is bullish on China's growing durian consumption market, and in June this year, Malaysia's fresh durian was allowed to export to China. At the cooperation and docking meeting between Chinese and Malaysian enterprises held before the East Expo, enterprises of the two countries signed a series of cooperation agreements related to special agricultural products such as durian fresh fruits, with an amount of more than 100 million US dollars.

Durian is abundant in Southeast Asia, and China as the world's largest consumer of durian, imports fresh durian from four countries: Thailand, Vietnam, the Philippines and Malaysia currently. Thai durians account for the largest share of the Chinese market, but they also face stiff competition. Thai officials have previously said that they are committed to continuously optimizing and improving durian varieties, quality testing and monitoring to meet the needs of Chinese diners.

A series of processed products such as dried bird's nest and ready-to-eat bird's nest are also popular commodities at the East Expo. "We supply to Chinese supermarkets. This year marks the 50th anniversary of Malaysia-China diplomatic relations, and we are launching bird's nest gift boxes with commemorative packaging." Guangxi Nanyang Yanhang Food Co., Ltd. exhibitors introduced.

Southeast Asia is also an important coffee growing region in the world. Indonesian coffee brand Lebes participated in the East Expo for five consecutive years, and Kopi Luwak gradually opened the Chinese market. The brand's booth staff said that Chinese consumers' tastes are constantly improving, and instant coffee drinks used to be hot, but now they launch higher-priced specialty coffee beans and convenient hanging ear products according to market changes, which are also favored.

Resource: 中国新闻网