The Tourism Authority of Thailand has made efforts in the Chinese market, and the recommended routes are more distinctive than before

Tourism Authority of Thailand (TAT) Director Tabani Keapaibon recently said that in order to achieve the goal of "receiving 39 million international tourists by 2025" set by the Thai government, the Tourism Authority of Thailand will fully tap the potential of the Chinese tourist market.

"We will focus on strengthening cooperation with our Chinese partners and working with large Chinese social media platforms to drive continued growth in market demand," Tabani stressed. It is reported that the tourism routes launched in Thailand this year will be more distinctive than before. The main attraction in the central region of Thailand is the province of Bashok, with recommended attractions including the Kissing Cave and the Three Hundred Peaks National Park, providing visitors with a romantic experience of spending important moments in life with their loved ones. The southern region is dominated by Trang Province, inviting visitors to explore underwater cherry blossom forests, pearl islands and colorful corals.

Tabani also mentioned that online channels are a key area for the Tourism Authority of Thailand to expand, especially through social media platforms. In 2024, the National Tourism Authority of Thailand's livestreaming sales campaign in conjunction with its partners achieved remarkable results. For example, it cooperated with Spring Airlines to sell special tickets through live broadcast to attract a large number of Chinese tourists to travel to Thailand; The Trip.com online travel platform has launched special travel packages with total sales of more than 500 million baht (about 100 million yuan).

In addition, the National Tourism Authority of Thailand will also carry out a number of live broadcast promotion activities with several partners this year. Through these initiatives, the Tourism Authority of Thailand hopes to further enhance Thailand's attractiveness as an international tourism destination and drive new breakthroughs in the tourism industry by 2025.

Resource: 新民晚报